Promise + PersonalityYour Converting About Page Copywriting Template
So you need an about page, right?
Okay, let’s gather your life story and your LinkedIn resume. Surely by the end of combining the two, you’ll have a comprehensive about page so that your stalker ex from high school can feel like they really know you again.
Newsflash: Your about page isn’t about you
…it’s your chance to convert your readers into paying customers. 💰
The best about pages are a mix of promise and personality. 🎉
🤔 What does this mean?
You need a balance of promise (what you can do for your audience) and personality (what makes you unique, and a couple of memorable facts about you so you stand out from the crowd).
Enter Promise + Personality
In this template, I will walk you through the exact process I take my copywriting clients through in order to write a standout and high-converting about page.
In the end, you’ll have a written-by-you, high-converting about page that costs you a fraction of hiring a copywriter.
(…Literally—I charge $500 for an about page!)
What do you get?
A 15 page guide and template to write your own kick-ass about page. It’s a Google Doc, so you can write and take notes within your own document.
(Need a PDF instead? Email me.)